CEO’s Message

Serial Achieva CEO’s Message

Navigating the rapidly evolving technology landscape, Serial Achieva has emerged as a pivotal player in the distribution and resale of consumer, enterprise IT products and computer peripherals across Malaysia and Thailand. With an unwavering pursuit of excellence, we now stand poised to champion cutting-edge innovations while orchestrating dynamic growth strategies that will strengthen our foothold in key Southeast Asian markets.

Leveraging on Key Growth Drivers

In Malaysia, the government’s partnership with Google aims to digitally upskill 300,000 workers by 2026. This complements significant investments in AI, the Internet of Things (IoT), data centres and cloud services, which includes Amazon AWS’s commitment of US$6 billion. Likewise, Thailand’s IT spending is projected to surpass US$27 billion in 2024, driven by the upskilling of 4 million workers, rapid cloud adoption rising from 26% to 70% among businesses, and substantial data centre investments by Huawei – at US$300 million, and Amazon AWS – at US$5 billion.

Concurrently, the global computer peripherals market is forecast to reach a staggering US$1.22 trillion by 2032, with the Asia-Pacific region poised to be the fastest-growing segment. This expansion is fuelled by increased digitalisation, particularly in education as online learning platforms proliferate.

In addition, burgeoning opportunities in the e-sports and cloud computing segments beckon. The e-sports market is forecast to expand dramatically from US$1.44 billion in 2022 to US$5.48 billion by 2029, driven by live-streaming, investments and viewer engagement. As the Asia-Pacific region dominates the gaming accessories market, this surge presents a stellar growth opportunity for us.

Meanwhile, the value of the cloud computing market is expected to climb at a 14.1% CAGR from 2023 to 2030, fuelled by surging demand for digital storage and data ecosystems. These forecasts underscore the industry’s significant growth prospects, especially as large enterprises accelerate their migration to cloud-based systems and solutions.

With a portfolio of industry-leading brands like MSI, AMD and Intel, as well as cutting-edge products that include desktop CPUs, motherboards, GPUs, SSDs, monitors and servers, Serial Achieva is primed to benefit from these robust industry trends.

Reinforcing Position and Presence

To stay ahead of the competition, we will expand our portfolio to include state-of-the-art gaming and cloud storage solutions, with a special AI integration focus. This will solidify our role as a trailblazer, driving transformative innovation across the industry landscape. We also plan to upgrade our warehousing and distribution systems with advanced automation technologies, significantly enhancing efficiency and customer service delivery.

To reinforce our position and entrench our footprint across ASEAN markets, we plan to actively pursue mergers, acquisitions and strategic alliances aligned with our core competencies, to enrich our capabilities and cement our industry leadership. We will focus on establishing joint-venture partnerships in high-potential markets such as Indonesia, Vietnam and the Philippines.

In particular, Vietnam offers substantial growth prospects in data centres, a segment that is projected to surge at an 18.3% CAGR to US$4.1 billion by 2028, driven by rapid cloud adoption and public cloud spending. The Philippines is experiencing Southeast Asia’s fastest cloud market growth, with revenue expected to soar over 30%. Indonesia also showcases an impressive cloud market outlook, forecast to exceed 30%. These trends perfectly align with our core offerings and bode well for our prospects.

Deep Management Bench

Last but not least, further augmenting Serial Achieva’s growth trajectory is our management team that boasts decades of deep industry expertise. As CEO, I steer the Group’s strategic direction with more than 16 years in electronics distribution and cross-sector directorship experience under my belt. Our Group General Manager, Mr Jason Soh, has been instrumental in formulating product strategies and spearheading operational realignments since 2005, while our Financial Controller, Ms Ellen Yap, draws upon her extensive financial management expertise spanning e-commerce and consumer goods to fortify our position and facilitate growth. Over in Thailand, our General Manager Mr Natthawat also brings deep entrepreneurial insights to bear following his experience in founding companies and forging strategic partnerships.

In conclusion, Serial Achieva remains steadfastly committed to driving innovation, expanding our market presence and delivering exceptional stakeholder value. With a clear vision and calculated strategic roadmap, we are ideally positioned to unlock new growth avenues and consolidate our standing as an industry titan.